Buzz : the ultimate guide to book marketing

This post is part of a virtual book tour organized by Goddess Fish Promotions. The authors will be awarding a 30 minute book marketing consultation to a randomly drawn winner via rafflecopter during the tour. Click on the tour banner to see the other stops on the tour.

Congratulations, indie author!


You’ve finished your book—now all that’s left is to get it out into the world. Unfortunately, for many authors, it’s that step of the process that’s the hardest. Marketing is seen as something to be feared, dreaded, and outsourced as much as possible—a daunting task that will leave you drained.


But fear not! The team at Wise Ink knows a thing or two about how to sell your book. And they’re here to tell you everything.



Buzz is the indie author’s ultimate guide to marketing effectively, inexpensively, and excitingly. Within its pages, you’ll find answers to the questions on every writer’s mind:


• What does it really mean to “market” my book?

• How do I best reach my specific audience?

• What are effective ways to promote my book via social media?

• Do I really need to be a public speaker?

In addition to this, the Wise Ink marketing team has provided sample content calendars, email promotions, a marketing starter kit, and more to ensure you’re prepared to get out there and sell your book.

Marketing doesn’t have to be a horror story! Let Buzz teach you how to take your book to its maximum potential.

Read an Excerpt:

I want to make an impact with my book. Where do I start?

First of all, you rock. Impact is our favorite word at Wise Ink. We have found that authors who see their work as something that can positively impact lives are the ones who find the most success, both personally and professionally. The work you did with setting your goals was the first step in this.

Of course, the word impact carries different meanings, which is why we think it’s wise to first define what impact means for you. Use this space to come up with one or two sentences or bullet points that specifically address the impact you’re hoping to make with your book(s).

For example:


I want schools around the country to use my series as a teaching tool in their classrooms.

or

I want recent college graduates to have a tool that will help them navigate finding a job.

or

I want my book to redefine how people view fantasy fiction and give them a completely new reading experience.

As you can probably imagine, the definition of impact is personal and broad, and it is not easily measured. That shouldn’t stop you from thinking about it, however. The impact you want to make will go hand in hand with your marketing efforts, and if you think about your marketing work in terms of impact instead of sales, you are bound to have a more fulfilling publishing experience.

Use this area to think about events, articles, or other ideas that will help you achieve your impact goals (and hopefully sell some books in the process!).

For example:

Create content for Teachers Pay Teachers based on the material in my book.

or

Create a YouTube video highlighting one or two tips from my book about landing a job after college.

or

Host a Reddit AMA.


About the Authors: Roseanne Cheng is a former high school English teacher and author of two young adult books, The Take Back of Lincoln Junior High and Edge the Bare Garden, which won the gold medal for young adult fiction at the Writer’s Digest Self Published Book Awards and the Moonbeam Children’s Book Awards. She now works as Marketing Director at Wise Ink Creative Publishing where she holds the secondary title of “Author Therapist” and has the pleasure of helping authors create plans to get their work into the world. When she’s not reading a book or practicing yoga, you can probably find her hanging out with her hilarious husband of ten years and their two ridiculously awesome kids. Follow her on Twitter http://www.twitter.com/teachablelit.


Dara Beevas believes that books can save lives, open doors, and build bridges. As co-founder of Wise Ink, she encourages authors to share powerful stories that ignite change, tolerance, and growth. She has been involved in the publishing community for fifteen years, acquiring manuscripts, managing projects, and creating marketing and sales strategies for authors and publishers. She’s helped more than four hundred authors publish their books. She is the author of The Indie Author Revolution and co-author of Social Media Secrets for Authors. When she’s not busy pushing the envelope in this crazy world of publishing and networking with inspiring entrepreneurs, she’s traveling and enjoying her husband Tomme’s delicious Jamaican meals with her daughter Genesis. Follow her on http://www.twitter.com/darairene or http://www.instagram.com/darairene.

Website: http://www.wiseink.com

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Buy Link: https://wiseink.com/store/buzz-the-ultimate-guide-to-book-marketing



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